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Just Add H2Oh! (A recipe for hydronic marketing success) (PDF)
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I wrote this book for contractors and anyone else who has to overcome a customer's objection to price. A contractor from New Jersey read it and wrote,
"Wow, Dan! That's all I can say about the change in me after reading Just Add H2Oh! this summer. You really opened my eyes to selling warmth and safety. I changed my quoting style to lots of paper, with a color brochure about our company (which started in 1932). I include a copy of the heat-loss survey (sizing off the old boiler is not good engineering!), along with all the other things you suggested. Do you know that we now close over 90% of the jobs we quote? And as for marketing ideas, I have clusters after clusters of them! I was amazed at what I was able to come up with. I now make it a point to have a meeting with myself at least once a week, just as you suggested. I remind myself what it really is that I do for a living. I no longer get up in the morning and go, 'Blah!'. I get up, read a chapter from your book, and use those thoughts to focus my day. I don't work the same way anymore!"
If you're looking to get noticed and get your price, then this is the book for you. Read it and reap!
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